MMXX
We are the persecuted youth.
Society has convicted us of their sins.
We have suffered from unjust and extended sentences.
We deserve retribution and recognition.
They are those numbers who disguise the few daring dreamers.
They are those who are blind to the sublime.
An ignorant dismissal of dismal infamy.
Dusk overcomes the subtle and sweeping dust of the everyday.
We will boast our own manifestos.
Unite in our isolated identities.
We swear to growth far beyond our self-sworn opulence.
We will eclipse the light in our darkness. We are bigger than 1.
We are Prime.
Service: Every customer deserves a great shopping experience, every time. Our team’s commitment to delivering the highest levels of service is what makes us distinctive.
Integrity and Trust: We are honorable and ethical in everything we do. Our reputation is built on respect for others, exemplary behavior and the trust our stakeholders place in us.
Passion for Winning: We love what we do, and want to be the best at it. We strive for success by always aiming higher – not just meeting our objectives, but exceeding expectations as well.
Our goal is to be the employer, partner and retail destination of choice in the Asia & Middle East. We will achieve this by building a creative and inclusive community with a culture of knowledge and innovation.
We will enrich our customers lives through high quality fashion and services. We strive to achieve this by creating an outstanding retail environment, offering unique brands and a superior customer journey